Real Estate Marketing

1. Who is the Target of Marketing?

2. What is the value of a customer?

3. What is the incentive for a customer to return?

4. Have customers experienced the business venture?

40 Marketing techniques

Internet Use

1. Website with leads generation
2. Use of reciprocal links on web site
3. Buy target email lists
4. Use online forums to promote web site
5. Pay per click ads and search engine ads
6. Ad on reia websites(clasified)
7. Video tours of house online from your website
8. Marketing on Craig's list, ebay and youtube
9. Exchange online ads with complementary businesses

10. Write own newsletters
11. Articles for other newsletters
12. News release
13. Ads in church and school activity programs
14. Ads in theatre programs
15. Business cards
16. Business brochures, folders
17. Door handle ads
18. Send out post cards to target group

and Buy target mailing address lists

19. Include an ad in bulk mailing by vendors
20. Classic ad in newprint and magazines,

incl pennysaver

21. Business cards at foreclosure auctions
22. Restaurant wait staff and store clerks, provide cards
23. Ads in free real estate publications

Group Marketing

24. Multiple couples at same time in open house
25. Bird dogs
26. Word of mouth thru various group meetings
27. Give a seminar to target groups
28. Local organization meetings and mixers (COC),

networking

29. Real estate agents
30. Dream team members
31. Cooperative promotions
32. Testimonials

Signage

33. Magnetic signs for vehicles
34. Pirate signs on telephone poles
35. Bulletin boards

Other

36. Design upgrades to sell house (incl go green)
37. Stage house for selling
38. Other investor list in database
39. Toll free number
40. Referral fees